During the summer of 2023, I had the privilege of serving as a strategy intern at ALTO New York, named Adweek’s 2023 Small Agency of the Year. My initial assignment involved crafting the brief for Montefiore Einstein's Annual Holiday Ad campaign.

The holiday season evokes a special magic, especially for children. Our aim was to blend this enchantment with Montefiore Einstein’s invaluable gift of health and vitality, illustrating how this gift can breathe life into holiday magic.

Montefiore Einstein’s eye-tracking technology does just this. Developed by neurologists at Montefiore Einstein Hospital, it unveils the full potential of individuals who lack speech or voluntary movement, challenging prior assumptions of their cognitive limitations.

This transformative technology empowers children facing speech and movement disabilities by harnessing the power of their eye movements, unlocking the magic of their imaginations. It also enables the freedom and creativity that parents desire for their kids, offering insight into the child's inner world to foster stronger familial bonds.

In collaboration with Oscar-winning director Tom Hooper and composer Alexandre Desplat, we narrated the tale of Solo, a young boy with cerebral palsy. Through the power of his gaze, Solo delves into the realms of his imagination, forging a poignant connection with his brother. The campaign also included a digital experience, allowing audiences to learn about and immerse themselves in this technology.